Want one-of-a-kind brand voice + epic copywriting & content for your REVOLUTIONARY BRAND?
Uhm, duh! Fill out the contact form below to rally your tribe of superfans.
What up, Justin!
It all starts with your brand voice & a clear game plan.
News flash: Your brand voice isn’t something that a copywriter can just magically pull out of a hat.
It’s the one thing that sets you apart from the (*less swaggy*) competition.
It’s what makes people fall in love with your brand, become a hardcore advocate, and spread the word about your awesomeness.
A slick visual design grabs their attention, no doubt.
But… and it’s a big but…
The style, tone, and unapologetic personality of your VOICE is what wins the hearts and souls of your audience.
YOUR BALLER BRAND PERSONALITY & VOICE GUIDE
After much anticipation, you open up your brand spanking new Brand Voice Guide, only to find that it’s… EMPTY?!
Nah, I wouldn’t do that to you.
Your trusty Brand Voice Guide is the brain, heart, and soul of your brand, all rolled into one easy-to-reference guidebook.
With pages-on-pages-on-pages of messaging strategy, grammar guidelines, humor protocol, tone nuances, and style preferences so you’ll never wonder “WTF do I say?” ever again.
Inclusions:
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Brand Foundations, including Kernel Content
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Voice Types
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Tone of Voice Guidelines
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Origin Story
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Audience Persona
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Customer Hero Journey (Brand Story)
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Purpose, Vision + Mission
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Core Brand Values
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Positioning and Unique Value Statements
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Brand Personality
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Brand Language Standards (Dos and Don’ts)
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Content Ideas
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Words Banks (Love and Hate)
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Copy Production Process
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Standard Operating Procedures
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Email Etiquette
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Internal Document Setup
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Writer Rubric for Team Execution
Juicy Content Creation
WEBSITE COPYWRITING
Win the hearts of your dream customers with love-at-first-click.
You believe that every nook and cranny of your website should be a personality-fueled selling machine. Your home page is a sleeping dragon, waiting to be awakened. Your About page is your love letter to your dream customers. Your Contact page begs them to click. It’s a jargon-free selling machine baby.
SOCIAL CONTENT & EMAILS
Turn bland social posts & email sequences into emotion-packed nuggets of customer connection.
You hate sharing boring posts and emails to your beloved audience. Your tribe is sacred, and they deserve to sink their brains into something juicy when they gaze upon your content. I’ll take your authentic voice, suck it into my copywriting syringe, and inject it into your content.
BLOG DEVELOPMENT
Make your blog as memorable and entertaining as the last 23 minutes of Titanic (I dated myself there).
In my past life, I was a content marketing and blog specialist. In today’s world of AI-produced articles, it can be easy to blend in with bland content. Avast! I won’t let your precious brand identity go down with that ship! It's time to produce your personality-fueled blog.
A FEW BRANDS I’VE CONJURED SPELLBINDING COPY FOR
Da-FAQs
You’ve got questions, I’ve got PG-13 answers. Here are the answers to the questions you’re too shy to ask.
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I’m not based in the US of A. Is that a problem?Well, tbh I’m not based in the States either. Most of the time I’m sticking my toes in the sand in Bali or some other tropical AF island. My clients are from all over the globe too. From the Netherlands to the USA, all are welcome.
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I’m on a super tight deadline. Can you start my project this week?Uhm… nah, sorry bud. I don’t just jump into bed with new clients on the first date. It takes a little while to get warmed up. Besides, not to brag, but I’m usually booked *at least* a month out.
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Will I work directly with you?Yep. I handle all the client love, so you’ll be working with me and me alone (*free virtual hugs included*).
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Do you offer payment plans?For my baseline packages? Sorry kiddo, 100% upfront. For my uber deluxe packages? Absolutely. Ask me about them when we chat (codeword ‘giggles’).
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Do I have to be hands-on in this process?Yes. Yes. Yes. Did I mention, Yes? Look, I’m a Brand Voice Wizard, not a mind reader. Shaping your voice and personality to perfection is a co-creative process. There’s going to be oodles of reviews, revisions, and feedback throughout the whole process. If this isn’t your cup of tea, I recommend finding someone on Upwork to DFY-it for you (results may vary, and not in a good way).